Buying guide · Updated ·
Perfume gift set Black Friday deals 2026 UK: prices to beat
Short answer: The Perfume Shop and Superdrug already have 20% off most designer gift sets, at identical prices, so treat 20% as the minimum. Rabanne 1 Million is £55.20 and Flowerbomb £82.40 today. For a real Black Friday deal, wait for 25% or more. Superdrug's Black Friday fragrance event starts on 4 November, and last year some sets went well below today's prices.
Gift sets tend to sell out rather than get much cheaper in December, so if a set you want hits a price you're happy with, buy it. Prices were checked on 24 October 2026.
Rabanne 1 Million EDT gift set (50ml, 10ml travel spray, 150ml deodorant)
20% off, and the same at Superdrug. One of the most popular men's sets every Christmas.
Rabanne 1 Million Black EDP gift set (50ml, 10ml, 150ml deodorant)
Only £2.40 more than the 50ml bottle on its own (£55.20), and you get a travel spray and a deodorant too. A clear case where the set is the better buy.
Jean Paul Gaultier Le Male EDT gift set (75ml, 10ml, 75ml shower gel)
20% off, matched by Superdrug. A bigger 75ml bottle than most sets at this price.
Armani Stronger With You Intensely EDP gift set (50ml, 75ml shower gel)
20% off. Boots had Stronger With You Intensely for £51.80 last Black Friday (bottle only), so we'd wait unless you need it now.
Carolina Herrera Good Girl EDP gift set (50ml, 100ml body mist, 10ml)
£12 more than the 50ml bottle alone (£71.99), but you get a body mist and a travel spray. Fair, not special.
Viktor&Rolf Flowerbomb EDP gift set (50ml and 10ml travel spray)
20% off, same price at Superdrug. The travel spray makes it a nicer present than the bottle alone.
Lancôme La Vie Est Belle EDP 30ml gift set
20% off, matched by Superdrug. The larger 50ml set with body lotion and a 10ml spray is £80.80 (RRP £101).
Versace Miniatures EDP gift set for her (4 x 5ml)
Our pick under £30. Four Versace minis, so it works when you don't know what someone wears. The men's set is the same price.
What's a good price for a perfume gift set?
Right now, 20% off is the going rate. The Perfume Shop and Superdrug have both taken 20% off fragrance gift sets, and they're charging exactly the same on the sets we checked, down to the penny. So 20% off is the price to beat, not a Black Friday deal.
Our rough rules:
- 20% off: the standard pre-Black Friday price. Fine if you want to get your shopping done.
- 25–35% off: a good Black Friday price on a big-name set.
- Half price or more: usually on older scents, smaller brands, or full-size bottles rather than sets. Check the 'was' price is real.
What did gift sets cost last Black Friday?
A few prices from Black Friday 2025 to give you a guide:
- Boss Bottled gift set (EDT and deodorant): £49.60 at Boots.
- Tommy Hilfiger Tommy Man gift set: £21.99 at The Perfume Shop.
- Maison Margiela Replica discovery set (10 x 2ml): £25.20 at LOOKFANTASTIC.
- Rabanne 1 Million Parfum Intense 100ml (bottle, not set): half price at LOOKFANTASTIC.
When do the perfume sales start?
Black Friday is on Friday 27 November 2026, but the fragrance sales start much earlier:
- Superdrug: early Black Friday fragrance deals online until 3 November, then the main event from 4 November to 1 December, promising up to 60% off selected fragrance.
- The Perfume Shop: its Black Friday page is live but says deals are 'coming soon'. A few bottles are already cut, such as Dior Sauvage EDP at £80.99.
- Boots: the Christmas shop opened in September with 3 for 2 on selected gifts (cheapest free) and weekly limited-stock 'Star Gifts'. Boots has told Which? in the past that it runs promotions from early November.
A Which? study of 2022's Black Friday found that only 2% of deals were cheapest on Black Friday itself, and 98% were the same price or cheaper at some other point in the six months either side. That covered tech, home and personal care, but the lesson applies here: watch prices from early November rather than waiting for the day.
Gift set or just the bottle?
A set usually costs a little more than the same-size bottle, but adds a travel spray, shower gel or body lotion. Examples from today:
- Rabanne 1 Million Black: set £57.60, 50ml bottle £55.20. The set is the better buy.
- Good Girl: set £84, 50ml bottle £71.99. Only worth it if they'll use the body mist.
Check the bottle size. Some sets use a 30ml bottle to hit a lower price.
When is the best time to buy perfume gift sets?
From early November to Black Friday week. We don't expect prices to fall in December, and popular sets start to sell out. Several are already marked 'limited availability'.
Are perfume gift sets cheaper on Black Friday?
Often a little, but not always. Today's 20% off is the baseline. If a set you want isn't at least 25% off on Black Friday, it isn't a special deal.
Is The Perfume Shop or Superdrug cheaper?
On the gift sets we checked today, they're identical. Compare the exact set contents, as similar-looking sets can have different bottle sizes.
Are Boots 3 for 2 deals worth it on fragrance?
Only when all three items are things you'd buy anyway, and the cheapest is free, so mix prices carefully. For a single set, a straight discount elsewhere is often better.
More gift ideas
See our Christmas gift guides and every Black Friday 2026 guide. For a practical present, our Oral-B Black Friday guide has toothbrush prices to aim for.