Buying guide · Updated ·
Very Black Friday 2026: dates and the best deals so far
Very says its Black Friday 2026 sale starts on Monday 2 November and ends on Friday 4 December, and some early deals are already live. The best we found today is the Ninja Luxe Café Premier coffee machine at £449, about £29 less than Ninja's own price.
Many other 'early' prices are only fair, and a few have inflated 'was' prices, so check before you buy. We'll update this page as the main sale starts. Last checked: 28 October 2026.
Ninja Luxe Café Premier Espresso Machine (ES601UK)
An espresso machine with a built-in grinder. Ninja's own site charges £478 today, so Very is about £29 cheaper.
Ninja MAX 6-in-1 Dual Zone Air Fryer 9.5L (DZ400UK)
A large two-drawer air fryer for families. We couldn't check its price history, but it's £50 or more below the 9.5L Ninja dual-zone models we priced at Amazon and Currys on 27 October.
Hisense 55-inch E6 4K UHD Smart TV (55E6STUK)
A budget 4K TV that's fine for a bedroom or everyday viewing. Treat the £579 'was' price with caution, as we couldn't confirm Very charged it for long.
Shark Stratos Cordless Stick Vacuum with Pet Tool (IZ400UKT)
A strong cordless vacuum, but the standard IZ400UK sold for about £191 at Amazon in January 2026. Wait for a bigger cut.
Jimmy Choo Flash Eau de Parfum 60ml
A floral perfume that makes an easy present at about half Very's previous price. Worth a quick check at other perfume sellers first.
Remington Shine Therapy Hair Straightener (S8500)
Very shows a £79.99 'was' price, but Boots and Tesco both sell it for £24 today. It's a decent budget straightener at the normal price, not a Black Friday bargain.
When does Very Black Friday 2026 start?
Very has published its dates. Its Black Friday page says the 2026 sale starts on Monday 2 November and ends on Friday 4 December. That's longer than most retailers, and it carries on past Cyber Monday (30 November).
An 'Early Black Friday Deals' section is already live, with a few thousand products reduced as of 28 October. Expect the bigger cuts to arrive in stages through November, with the most on Black Friday itself, 27 November.
In 2025, Very's sale was also early: its Black Friday deals were already live and reported by 1 November 2025. See our when is Black Friday 2026 guide for other retailers' dates.
What's on at Very right now
On 28 October, Very's early deals focus on TVs, small kitchen appliances, vacuums, perfume, toys and fashion. There's also an extra 10% off selected fashion, sports and beauty, and a few one-day 'flash deals' on Nike.
Not every reduction is real. The Remington S8500 straightener above shows a £79.99 'was' price, but it sells for about £24 at several shops. The Shark Stratos is £266, yet the standard version sold for about £191 at Amazon in January. Price trackers such as PriceSpy are worth a 30-second check before you buy.
Very's Price Promise
Very matches lower prices on its electrical and toy ranges. The terms on its product pages say:
- it matches Argos, Currys, Smyths, The Entertainer, AO and John Lewis, using their advertised website price
- you claim by phone within 7 days of buying from Very
- the item must be identical, in stock elsewhere, and the lower price must still be live when Very checks
- it won't match prices that need a discount code, membership, cashback or finance offer
- DIY tools, personal care and sports equipment are excluded
Amazon isn't on the list, so the Price Promise won't help if Amazon is cheaper. Very hasn't announced a separate Black Friday price guarantee for 2026.
Christmas returns
Very has confirmed its 2026 Christmas returns. Gifts bought from 1 October to 10 December 2026 can be returned until 8 January 2027, as long as they're complete, unused and in their original packaging. Christmas trees and decorations are excluded. Anything bought from 11 December falls back to the usual 28 days.
Returns are free under Very's 28-day approval guarantee, through drop-off points or home collection.
Delivery costs
- Standard delivery: £3.99, free on orders of £75 or more (usually 2 to 4 days)
- Next day or nominated day: £5.99
- Click & Collect: £3, free on orders of £30 or more; next-day collection is £4.99
- Large items (TVs, appliances, furniture): charged separately, from £8.99 to £34.99 for standard delivery
Very also sells on credit through its own account. You don't need it to get any of the sale prices on this page; you can pay by card as normal.
What was cheap at Very last Black Friday
These are Very's early Black Friday prices in 2025, as reported on 1 November 2025. They give a rough idea of what to expect, though this year's models and prices will differ:
- Ninja Foodi FlexDrawer air fryer: £198 (was £269)
- Dyson V11 Extra: £349 (was £499)
- Hisense A6Q 55-inch 4K TV: £269 (was £499)
- PS5 Digital Edition + EA FC 26 bundle: £399
- Nintendo Switch 2 + Mario Kart World bundle: £409
- Sony WH-1000XM5 headphones: £249
- Apple Watch Series 10: £269 (was £399)
Very is strongest on TVs, small appliances, vacuums and toys. For brand target prices, see our Ninja and Shark guides, or compare with Argos Black Friday 2026 and Currys Black Friday 2026.
When does the Very Black Friday sale start in 2026?
Very says it starts on Monday 2 November and ends on Friday 4 December. Some early deals are already live.
Does Very price match Amazon?
No. Its Price Promise covers electricals and toys and matches Argos, Currys, Smyths, The Entertainer, AO and John Lewis, but not Amazon.
Can I return Very Christmas presents in January?
Yes, if you buy between 1 October and 10 December 2026. Those orders can be returned until 8 January 2027 if they're unused and in their original packaging.
Is delivery free at Very?
Standard delivery is free on orders of £75 or more; under that it's £3.99. Click & Collect is free over £30. Large items always cost extra.
Are Very's Black Friday deals worth it?
Some are, especially on TVs, coffee machines and air fryers. But some 'was' prices are inflated, so compare with Amazon and other shops, and check our every Black Friday 2026 guide page for target prices.